Geonetric Trade Show Campaign
Consumer-Focused Digital Experiences Optimized for Healthcare
For this Geonetric trade show campaign, I designed a cohesive set of booth graphics, printed materials, and swag to support the brand’s positioning around cutting-edge digital experiences in healthcare.
The booth backdrop featured a bold, dramatic photograph of a woman using an iPad. The image was carefully selected for both its emotional resonance and dynamic composition. A city street reflection—visible in the window behind her—adds motion and energy, subtly connecting Geonetric’s digital solutions to the real-world environments of healthcare consumers. The rich, branded blue and the atmospheric lighting of the photo create a striking visual anchor that drew attendees into the space.
SERVICES PROVIDED
Booth Design
Postcards
Custom Swag
Brochures
Trade Show Video Slideshow
As part of the Geonetric trade show booth experience, I created this looping 60-second video to run on a monitor at the booth. It introduced Geonetric’s services, platform expertise, and recent work in a quick, engaging format — helping to reinforce our message and draw attendees into deeper conversations.
Postcard
To support the booth experience, I designed two postcards, each tailored for different events but unified by the theme of immersive digital engagement. The first postcard featured the headline “Create a Winning Digital Experience with Geonetric,” paired with a Meta Quest II giveaway—chosen to emphasize innovation and tie back to the digital experience theme.
Postcard
The second postcard took a playful, nostalgic approach. Styled like a classic movie ticket, it featured die-cut quarter-circle corners and a tactile postcard size, adding a unique, memorable touch. The headline “Your Ticket to a Winning Digital Experience” tied into the booth’s central message and was visually reinforced with a claw machine icon, referencing the actual claw machine at the booth where attendees could win prizes.
Swag
As a final touch, I designed three custom sock patterns that were produced and given away as booth swag. These playful, branded socks were a hit with attendees and added an unexpected layer of delight to the overall booth experience.
