PC Point of View features Skype interviews with recent PC graduates, calls to action for admitted students and their parents, and aids alumni who wish to become more involved in the campus community. The Skype interviews cover education, clubs, the city life, and much more, with the site not only reaching these target audiences but helping drive more hits to the institutional website.
Driving users to the microsite was a series of postcards featuring QR codes. Postcards were sent to admitted students and their parents, as well as alumni, to showcase the benefit of a PC education. Postcards sent to admitted students and their parents also featured upcoming events on campus that might be of interest. Each postcard used a QR code that directed users to a mobile landing page that is unique to each video topic.
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